Greetje van Helmond
Greetje van Helmond is a London-based designer. She creates jewellery and products, which often represent a crossover between various domains of applied art. Her work also includes exhibition design and theatre design.
Her work is strongly conceptual, and both storytelling- and research-oriented, embodying an experimental approach, and an exploratory and eclectic use of materials.
She explores the boundaries of materials’ potential so that their fragility and their natural beauty come together in a distinctive aesthetic design. This often involves a balance between controlling materials on one hand and yielding to their nature on the other.
Greetje van Helmond is originally from the Netherlands. She completed her bachelor’s degree at Design Academy Eindhoven (The Netherlands), and her master’s degree at Royal College of Art (London, UK).
WORK
Unsustainable at the Museo del Gioiello
Unsustainable will be on display at the Museo del Gioiello, Vicenza (Italy), III Edition, from Dec 2018 through Dec 2020.
Unsustainable
Durable materials are often used for the production of goods that are typically replaced or thrown away quickly. Jewellery pieces made out of sugar are an inversion of that principle: using every-day, basic materials to create objects that appear valuable and sustainable. Because of the materials used the pieces won’t last for long. Under special circumstances sugar can form crystals, and by controlling the growing process crystals are allowed to grow around strings to form jewellery pieces. With enough time and effort, one can make an apparently banal, cheap material into something beautiful.
Unsustainable will be on display at the Museo del Gioiello, Vicenza (Italy), III Edition, from Dec 2018 through Dec 2020.
Unsustainable Jewellery Box
Building on the concepts from “unsustainable”, a jewellery box was designed that allows the owner to grow a sugar-crystal ring themselves.
Wish for Brixton
Wish for Brixton (in collaboration with Sohyun Kim) represents collected wishes and desires from the community of Brixton (London), which are visualized in a table-design for Max Roach Park in Brixton. The table-design combines intriguing material-use and story-telling graphics that are embossed on the table.
Size: 1750 x 950 x 740 mm
Commissioned by Muf Architecture Art
Book of the Dead
Art director for the performance celebrating the British Museum exhibition Ancient Egyptian Book of the Dead (in collaboration with Sohyun Kim).
Hand Made Tales
In collaboration with Sohyun Kim, a workshop space was designed for the exhibition Hand Made Tales at the Women’s Library, London.
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